“Franchising” as the name implies, is the
relationship between a “franchisee” and
“franchisor”. Where the franchisee pays the
franchisor a fee to do business in their name due to
brand equity. A typical example would be obtaining
a McDonalds license to open a location in your area
of business. Versus, deciding to open said fast
food and operating under your name. In this video I
take a few minutes to spell out the advantages and
disadvantages of each so that, at the end the day,
with the facts available to you, you the business
owner can make a choice on whether or not
franchising is good for you.
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